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    The people we work with know what they and their users need. Not in the smallest detail, but enough to shoot at a large segment of the audience.

     

    In such conditions, we are partially going blind: we independently choose the best option for the user, and our testing and research is limited. This does not mean that we do not know how to do it or do not want to, just a lot depends on the input.

     

    We make decisions based on independent research background, proven patterns, customer feedback and experience, local research and our practice. The value of what we do is measured in a different way, and that's okay.

     

    Creating design systems in an outsourced development environment is significantly different from the experience of a product environment. We have developed our own rules that allow us to design a scalable and easily changeable interface. Due to this, we reduce the time for design development, flexibly adapt to any changes of the customer and quickly immerse newcomers into projects. And, of course, do not forget to regularly improve the developed system.


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    Unlike outsourced development, a product can easily afford to prioritize features based on available funds, as well as often conduct in-depth user research and tests in a variety of formats.

     

    Our task is to make it cool right away. We need to roll out a quality product to the market once. So that it works right away. We cannot always use the practices of creating applications from other product companies: we have limitations.

     

    In most cases, the restrictions for the product come from users, for outsourcing - from the customer. And that's okay, because it's a completely different business model and a completely different approach.


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